The Importance of Web Site Content
Facebook, Twitter, Flickr, StumbleUpon, Digg and all the 100s of other social media outlets may be of great importance to your business, but, one thing has not changed and probably never will and that is the need for web site content. In other words, do you regularly add content to your web site or do you just think about it and rarely do this?
Site Content Matters!
The fact is, content is still the king of page rank. Yes, there may be other ways to increase page rank but if you do not add to and improve your site content regularly your site will either loose ranking or visitors will not turn into paying customers as often as they may have.
Social Media and Site Advertising Matters But…
Keep in mind that, you want to develop all of this social media, videos, blogging and other targeting methods such as PPC to bring more people to your web site. So, since the goal is ultimately driving visitors to your web site, then you need to make sure that your site content is rich and of good quality. If not, all the advertising and/or publicity you may generate outside for your site may have little consequences to your bottom line be it financial or personal.
Content Affects Site Rank
When looking at the reasons for search engines to rank your site well, content is of major importance. Search engines live on quality content and the more of it they can deliver to web searchers; the better it is for everyone. When a search engines finds a site that seems to deliver good content, it does not just affect the page that is popular but the whole site. That works the other way too. Poor content may negatively impact other pages on your site.
In addition to search engines, other content delivery sites look for quality content they can post on their own site. As a rule, when your web page is delivered by content sites, your company name and site link is also delivered, which, in most cases, improves your page rank with major search engines.
What is a good amount of content?
First of all, a good amount of content is one that is continually added upon. In other words, you may start with a web site with 10 pages that brings you some web traffic but, as times go, you will want to add more pages to that site on, at least, a weekly basis. The amount of pages will depend upon the demand your type of product has on the web. As you discover new important keywords that pertain to your product of interest, you will want to add pages targeting those keywords.
What is quality content?
Each page should be as focused as possible on keyword subjects. Of course, you do not want to write pages just to stuff the right amount of keywords into the pages. The quality of your writing is more important. Let your thoughts stay focused on the subject and let yourself write naturally around that subject. The right amount of keywords will likely come out naturally. If it does not then refocus your writing so as to optimize the page with quality wording.
So, again, when it comes to your site, make sure that you continually write new, quality and engaging content. It will likely improve your site ranking and your visitor experience whether they are coming from a search engine like Google or Bing or from a social media site like Facebook or Tweeter. If you have any questions about site analysis and content, please do not hesitate to ask us. Be well.
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